Nerds has been the moon rock shaped candy that is every bit as popular and addictive today as it was in the 80s. the Willy Wonka Candy Factory was the one that started distributing them in Itasca, Illinois. They are unique and magical looking candies just like the story behind their origin in Roald Dahl’s all-time famous novel Charlie and the Chocolate Factory. Let’s have a look as to what has or has not changed since their birth more than 30 years ago.
So, what are Nerds?
Nerds are these neon-colored mini candies that come in irregular pebble shapes. Even though Nerds come in a lot of amazing flavors like orange, cherry and watermelon, the initial flavors were grape and strawberry.
Nerds were created by the Will Wonka Candy Factory in 1983, but now they are being produced by Nestle, the corporation that bought the Willy Wonka Candy Factory in 1988. The Wonka brand was considered to be a marketing tactic by Nestle for promoting the motion picture by the name of Wonka and the Chocolate Factory, which was released in 1971.
What makes the Nerds unique is the packaging of their candy. They come in double-flavored boxes that are divided in two sides with a compartment making it easier to get separate flavors out of the boxes through the outlet holes on each side.
Throughout the decades of their existence, Nerds have taken a lot of flavors and variants. Today, the Wonka Factory makes a series of seasonal Nerd candies along with several other Nerd items available. One of the seasonal items produced under the Nerds name are Nerds jellybeans that unlike regular jellybeans have a bumpy exterior.
People also tried to take an attempt to make Nerds Cereal. At one point, there was an attempt at a Nerds cereal. Like the eponymous candy, the cereal box also featured a divider and duel spouts. Nerds cereal was offered in two flavor combinations: orange-cherry and strawberry-grape. However, the cereal could not sell themselves and were discontinued.